DAYTIME TV showcase new EP with the shimmering new single ‘So Sick’
Having already turned out a wealth of highly-praised releases over the last few months, British outfit DAYTIME TV recently delivered their eagerly-awaited new EP ‘Island.’, showcased by the shimmering new single ‘So Sick’.
Bringing back more of that bold and soaring alt-rock energy they have been cultivating over the years, ‘So Sick’ makes for a dazzling return to form. With its broad and euphoric hooks set to some captivating vocals throughout, they continue to shine as one of the more exciting names on the rise right now.
Speaking about the new track, they said, “It started from a point of frustration with the music industry having a tendency to make artists second guess themselves all the time in the search for something with ‘viral potential’. That’s not the way to make authentic music that’s real and will stand the test of time. We just wrote what we felt, which at that point was essentially defiance against the process. We were working to other peoples schedules but knew we needed to get on our own flow to properly do our thing. A lot of music out there sounds the same to me now and the idea of making more of that is really boring. I think a large part of the industry is forcing artists to focus on what’s ‘trending’ or what could go ‘viral’ rather than what is real and genuine artistically. It’s a protest against that style of thinking”.
