James Bruner ignites a new era with the swaggering pulse of ‘Can’t Keep Wanting You’

There’s a certain kind of rock artist who prefer to reshape the past in their own image, and James Bruner steps firmly into that space with his swaggering new single ‘Can’t Keep Wanting You’.

From the first hit, the track moves with purpose. Guitars strut through the mix, locking into a groove that feels instinctive throughout. There’s a raw, almost tactile energy to the instrumentation, as if the recording captured the moment rather than polished it into submission. And that sense of immediacy becomes the song’s backbone, giving it a restless, live-wire intensity.

At its centre lies a familiar tension: the pull of desire that refuses to loosen its grip, even when logic demands otherwise. Here, the track leans into the chaos of it all, delivered with a knowing confidence that keeps things from tipping into self-pity. It’s messy, yes, but intentionally so.

Vocally, James Bruner walks a tightrope between control and abandon. There’s a theatricality in his delivery that calls back to icons like David Bowie and Iggy Pop, yet it never feels imitative. His voice cuts through the arrangement with clarity, carrying both grit and flair in equal measure, shifting seamlessly between swagger and vulnerability.

What makes ‘Can’t Keep Wanting You’ particularly compelling is its sense of direction. You can hear an artist locking into his identity in real time, and the chemistry in the production, shaped alongside Shane Weisman, adds to that feeling; giving it a looseness that suggests experimentation, but also a clarity of intent.

For an artist already building momentum on the road and across releases, this single feels like a statement of arrival. And if this is the opening chapter of what’s to come, it’s one that demands your full attention.