In The Afterglow channel disillusionment into noise on ‘Hollow Words’

After years rooted in electronic production, In The Afterglow, the project of British-Canadian producer Alfred Hermida, leans fully into distortion and atmosphere on new single ‘Hollow Words’.

Drawing from a lineage that nods to My Bloody Valentine and Slowdive, the track swaps delicate haze for something far more forceful. Built around a relentless drive, it surges forward as a dense, immersive wall of sound that feels like a controlled detonation.

At its core, ‘Hollow Words’ is a protest song, but not in the traditional sense. Here, the artist captures a sense of modern disillusionment, interrogating the gap between official narratives and lived reality with sheer sonic weight.